As business
intelligence moves into the computer age,
corporate dashboards are becoming a necessity in
business intelligence technology. Although
business intelligence has used corporate
dashboards for years, their popularity has
increased greatly due to the change and
advancement in the technology used. However,
with the great amount of information available,
there are some key design issues to consider if
you want to use corporate dashboards for your
business intelligence.
If you want
to design an effective corporate dashboard for
your business intelligence technology, you will
need to decide on some design goals. You will
need to think about the function and look of
your corporate dashboard as it relates to the
type of business intelligence you are trying to
put together. Some corporate dashboards are
flashy reports and others are more like
strategic scorecards. Other corporate
dashboards are used for business intelligence
that is more tactical, using relevant and
actionable data. Your corporate dashboard will
need an efficient design that fits the business
intelligence role.
There are
two essentials to understanding how to build a
corporate dashboard for business intelligence,
metrics and key performance indicators. Metrics
are direct numerical measures to represent
certain types of business intelligence in the
relationship of at least one dimension. For
instance, you could take the metric of gross
sales and show it by day or week in the
financial quarter. The business intelligence
can be shown in your corporate dashboard in both
a dynamic and static way to use various types of
analysis of the business intelligence.
You will
also need to consider what key performance
indicators the users of the corporate dashboard
will be responsible for managing. A key
performance indicator is the measure that tells
the relative performance in relation to the
target goal. Some key performance indicator
gives you concrete business intelligence, while
others will give you business intelligence in
the abstract. Defining the key performance
indicators is extremely important to the overall
design, because it defines the foundation of the
business intelligence that will be visualized in
the corporate dashboard. Key performance
indicators help show the business intelligence
through alert icons, traffic lights, trend
icons, progress bards, and gauges.
Supporting
analytics are also important to designing your
corporate dashboard as it relates to your
business intelligence. You will need to pick
out the information that a user will need to see
in order to tell the condition of the key
performance indicator. Supporting analytics
offer context and diagnostic information to know
why a key performance indicator is showing
specific information. These supporting
analytics, as they relate to business
intelligence, come more in the form of
traditional charts, graphs, and tables.
Designing a
corporate dashboard for your business
intelligence is dependent on your understanding
the metrics, key performance indicators, and
supporting analytics. Corporate dashboards are
gaining popularity once again in the business
intelligence arena, and good design equals
better results and analysis. A good design of
your corporate dashboard for your business
intelligence can mean that your corporate
dashboard will be effective and useful to the
organization.
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